Mindfield Blog

Happy Holidays from Mindfield

12.16.2011

ford transit

This year Mindfield took our annual Christmas charity contribution to a new level, we’ve partnered with Huron-View Tree Farms, a Christmas tree seller in shed 6 at Detroit’s Eastern Market, to raise funds for the Detroit Capuchin Soup Kitchen. Brother Jerry Smith, executive director at the Capuchin’s Detroit location, agreed to our proposal to work with Huron-View Tree Farms on a fundraising campaign called Capuchin Christmas Fund. Mindfield designed a flyer that we distributed to local restaurants as well as broadcast in social media, asking folks to buy their Christmas tree at Huron-View Tree Farms stand in shed 6 at Eastern Market; Chet Szuber, owner of Huron-View is collecting donations for the Capuchin Christmas Fund from all who buy trees, wreaths and holly from them. Mindfield in turn is matching those collected funds. To date we’ve taken in over $1,200. Thanks to all who’ve donated, and if you’re yet to buy your tree consider getting it from Chet. Or – if you’ve already got your tree, or just want to contribute, you can stop in to Chet’s stand and throw a donation into the soup pot.
Wishing you and yours a wonderful Christmas, from all of us at Mindfield

Post to Twitter Post to Delicious Post to Digg Post to Facebook Post to StumbleUpon

THAW

10.13.2011

The Heat and Warmth Fund teamed up with Mindfield to create a video that could be used for multiple purposes. Television, web, viral. The only important part is that it needed to be compelling enough to get people to text to give. We couldn’t have done it without the wonderful equipment donations by Vision Bridge Media and MD Lighting and many others. Directed by Scott Dodoro and shot by Jeff Dougherty.

On Set Images

Post to Twitter Post to Delicious Post to Digg Post to Facebook Post to StumbleUpon

Detroit Red Wings 2011-12

10.10.2011

Mindfield teamed up with the Red Wings to shoot an original video for the big screens at the Joe Louis Arena. We wanted to create something epic and worthy of the worlds best hockey team, our very own Detroit Red Wings.

On Set Images

Post to Twitter Post to Delicious Post to Digg Post to Facebook Post to StumbleUpon

Future

10.06.2011

Post to Twitter Post to Delicious Post to Digg Post to Facebook Post to StumbleUpon

Mindfield Gains Street Cred

04.05.2011

Well maybe not true street cred, but we have marked our territory. If you haven’t seen our new logo in the past two years, you have now. Arguably better looking and more classy than graffiti, we hung signs marking our existence on Library Street here in Detroit. Come mess with us, we like it!

That’s our building! We’re on the top floor.

Post to Twitter Post to Delicious Post to Digg Post to Facebook Post to StumbleUpon

Happy Holidays from everyone at Mindfield

12.15.2010

From everyone here at Mindfield – Happy Holidays to you and yours!

Post to Twitter Post to Delicious Post to Digg Post to Facebook Post to StumbleUpon

Detroit Red Wings “IF”

12.14.2010

watch video|watch video

“If” is poem written by Rudyard Kipling and we used to tell a story of the Detroit Red Wings. This video is featured at the Joe Louis Arena when hosting an Original Six team. Designed and animated by Jim Vance.

Post to Twitter Post to Delicious Post to Digg Post to Facebook Post to StumbleUpon

Detroit Red Wings Opening Video

10.21.2010


watch video|watch video| If you have the opportunity to get to a Red Wings game this year, please arrive early. In doing that you can see Mindfield’s contribution to the Red Wings 12th Stanley Cup Run on the big screen. Through our Tigers scoreboard work and contact we were introduced to the Red Wings Executive Producer and Event Entertainment Manager. There was an immediate synergy and the Ilitch organization reinforced their commitment to the City by awarding Mindfield the Opening Video and Headshots for the ’10-‘11 Red Wings. This is a project that is near to our hearts as we have been Red Wing fans for ages. Check out our “comic book” treatment, led by Mindfield artist Mike Dryden, and get pumped up with the Black Keys and the Red Wings quest. Go Wings!

If you don’t make it to the game please enjoy the program here on our website.

On-Set Production Images


Post to Twitter Post to Delicious Post to Digg Post to Facebook Post to StumbleUpon

PREVIOUS ENTRIES

2011 Chrysler Vehicle shoot

September 25, 2010

Opening Day Fly Over

April 9, 2010

Shooting Music

March 8, 2010

2010 NAIAS Video Screen

January 27, 2010

Ram Towing

December 22, 2009

2010 Dodge Trucks

November 10, 2009

Why Mindfield Works

October 28, 2009

Cessna Trip to Escanaba

September 28, 2009

Information Overload

September 24, 2009

FEEDING THE BEAST

September 22, 2009

Finding Great Value

August 6, 2009

SIDE ELEVATION

May 14, 2009

BILL IN A MUSIC VIDEO

May 14, 2009