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Kayak
Wunderman and Mindfield worked together to get the word out that Ford is bringing its European hit, the Transit Connect, to the United States. Director Tom Carleton and DP Jeff Dougherty shot four web spots in 3 days to tell the stories of 4 small business’ that will utilize the work vehicle. These spots were based on interviews of the business owners from NYC, Colorado and Los Angeles and were all shot in the Metro Detroit area. Mindfield still photographer Emily Berger worked along side the teams to deliver products shots including the 360 degree sequence on the Ford web site. It is fun and deserves a look at fordvehicles.com/transitconnect.

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Doug Fregolle
December 2nd, 2009
Fantastic spots!