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Mindfield was asked to step in and help champion one of our favorite causes, the Michigan Humane Society and create a public service announcement to aid in their annual fund raising drive. Mindfield donated a crew and recruited the help of local equipment suppliers to produce the one day shoot. In conjunction with Lerner Advertising, Director Jeff Dougherty and DP John Beavers tell the story of a new friendship created between a girl and her new best friend.

Michigan Humane Society
03.06.2009
Tags: directorial, editorial, humane society, jeff dougherty, john beavers, lerner advertising, POST, Production














photo studio equipment
August 7th, 2009
I watched this video and all I can say is, I wish every city in America would create one as well done as this was. Quite moving and inspiring, my favorite part was hearing that this occurs a 1,000 times a month..: ) I commend you for helping the city with this and presenting it in such a heart warming way.
Donna Gatto
August 28th, 2009
I have watched this many times – each time is like the first. As a volunteer at the MHS – I love this one……..GREAT JOB…..