Our challenge from Toyota, Lexus, and The George P. Johnson Company: Illustrate the Toyota Safety Connect and Lexus Enform features in one consistent, high-tech method that can work for both the Toyota and Lexus brand images and keep viewers interested and wanting more – especially amidst the clamor of a typical auto show floor. Mindfield created the cityscape concept, wrote all scripts, directed talent, and generated all motion graphics, effects, and design elements and delivered the final product. Special thanks to Hook for their help with the 3D metropolis. It’s the naked city. There’s a story here for everyone…
 

Additional Videos

- eDestination

- Stolen Vehicle

Images

Show Floor Images