Toyota Live simulates a live television broadcast taking inspiration from morning talk shows, TV news, and popular game shows. This format allows us to share the latest in Toyota news, play fun games with the public and provides an entertaining, interactive show to all of Toyota’s guests. We created all of the graphics, shot the new stories, rehearsed with the show hosts and of course, wrote the scripts to make Toyota Live a reality. All the media is cued through a custom system we built from backstage, feeding three monitors for video roll-ins and visual support. A smaller version uses custom programming to allow the hosts to cue through the show by themselves as well. Toyota Live has traveled the country for over a year now. Check it out at your next auto show. Win a prize! Have fun!

Additional Videos

– Toyota Live Intro

Images