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Mindfield Director Jeff Dougherty was chosen by Lerner Advertising and the Detroit Lions to help create a series of commercials for the 2009 season. The Lions “Our Promise” campaign speaks to the teams new coach and the overall re-building which Detroit fans can look forward to in the upcoming season. The project was shot on HD over three days at locations which included the Lions practice facility, a Ford truck plant, and various businesses around metro Detroit. The spots were also finished at Mindfield with Partner/Senior Editor Sean Emery cutting the project and the Lions new logo animated by Motion Designer Chad Thompson.

Additional Videos

Lions :30 version #2 (All You Can Eat Seats)

Logo-Shred Animation

On-Set Production Images

Links

YOUTUBE and VIMEO