Mindfield teamed up with the Red Wings to shoot an original video for the big screens at the Joe Louis Arena. We wanted to create something epic and worthy of the worlds best hockey team, our very own Detroit Red Wings.
On Set Images
Detroit Music Hall
06.04.2011
Goodby, Silverstein and Partners wrote this for the Detroit Music Hall. Shot by a one man crew, Jeff Dougherty.
Credits:
Mindfield
Jeff Dougherty – Director of Photography
GSP
Rick Dennis- Executive Creative Director
Patrick McHugh- Senior Copywriter
Tim Teegarden- Senior Art Director
Agnieszka Palarz – Producer
Jamie McCarthy – Executive Producer
Angela Knapp – Account Manager
Rachel Coady – Brand Strategist
Dan Maloney – Editor
Pluto
Warren Munsey – Audio Engineer
DTE Energy – SmartCurrents
01.13.2011
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Directed by Tom Carleton, beautifully shot by Jeff Dougherty, DTE Energy of Detroit had Mindfield create this piece in time for the Detroit International Auto Show. Shot over the course of three days on location in Detroit, MI and scored by another Michigan native, Brian Belanger, Mindfield turned around the shoot and edit pretty quickly. This was Mindfields first use of the new Arri Alexa and overall, we love the camera!
The Making Of
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Detroit Red Wings “IF”
12.14.2010
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“If” is poem written by Rudyard Kipling and we used to tell a story of the Detroit Red Wings. This video is featured at the Joe Louis Arena when hosting an Original Six team. Designed and animated by Jim Vance.
Detroit Red Wings Opening Video
10.21.2010
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If you have the opportunity to get to a Red Wings game this year, please arrive early. In doing that you can see Mindfield’s contribution to the Red Wings 12th Stanley Cup Run on the big screen. Through our Tigers scoreboard work and contact we were introduced to the Red Wings Executive Producer and Event Entertainment Manager. There was an immediate synergy and the Ilitch organization reinforced their commitment to the City by awarding Mindfield the Opening Video and Headshots for the ’10-‘11 Red Wings. This is a project that is near to our hearts as we have been Red Wing fans for ages. Check out our “comic book” treatment, led by Mindfield artist Mike Dryden, and get pumped up with the Black Keys and the Red Wings quest. Go Wings!
If you don’t make it to the game please enjoy the program here on our website. +Read More…
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